Pokemon Go is a free-to-play, location-based augmented reality (AR) game. It grew to massive success at its July 2016 launch, reaching the #1 spot in app stores for both Android and iOS. The game did run in to issues early in its release due to the popularity of the app as it rolled out to more countries. The game's characters are based on the popular children TV series Pokemon. Other Pokemon games are available on Nintendo devices, like the Nintendo 3DS. The aim of Pokemon Go puts the focus on your current location. By moving around in real-time, you are able to find nearby wild Pokemon that you can then capture. Special icons on the map show areas of interest for Pokemon Go players: PokeStops and gyms. PokeStops allow you to gain items, such as potions, berries and PokeBalls. You can also get eggs that when incubated can hatch in to a Pokemon. Eggs need you to walk a certain distance to hatch, ranging from 1–10 kilometers (0.62–6.2 miles). Pokemon Gyms are not like gyms from more traditional Pokemon games. Instead, you represent one of three teams - Valor, Mystic, and Instinct - which can then own the gym. While you have a Pokemon in your team's gym, it can earn rewards to make your Pokemon stronger. Defeating an opposing team gym's leader allows you to take over that gym for your team. More features and new Pokemon are added in regular updates. Pokemon trading, player vs. player battles, and Pokemon Centers are currently in development. Niantic has not provided any specific dates on when these will be released.

Facebook started as an online directory of Harvard College students in 2004. As popularity grew, the site expanded to other colleges and Ivy League schools across the US. On September 26, 2006, Facebook allowed anyone to join the social media network. The only requirements were to have a valid email address and be at least 13 years old. Some countries, however, do not allow access to the service. Since the access was open to everyone, Facebook has grown to have 1.86 billion active users each month. It is due to this that Facebook has grown to be the third most popular website in the world, behind YouTube and Google Search. Facebook allows users to post status messages, images, video and links to friends and groups. Each piece of content you publish can be shared with one or more people. You can control who sees your updates The News Feed feature is the main staple of Facebook. This allows you to view content highlights from friends, groups and pages you follow. Algorithms determine what content shows in the feed, much to the frustration of users. Facebook later provided options to allow you to fine tune your personalized feed, by notifying what you want to see more or less of. Another popular element to Facebook is the Like button. It was extended to include several other expressive notions to content. Such options besides Like includes, but is not limited to, Love, Sad, Wow, and Haha (funny). While rumors spread often, Facebook is a free to use service. The rumors were exacerbated further when chain letter posts were shared by thousands of users. The company provides advertising services to businesses to monetize the free service. Effective targeting methods to Facebook users that are interested in the content is one such method. Other services include sending gifts, buying virtual currency for games, or the marketplace.

TBH is the newest social networking app that offers an anonymous way for friends to interact. The name of the app comes from the famous social media trend “To be honest” where users provide feedbacks or comments about another user. This trendy way of letting a person know what other people think of him has been embraced by many adolescents across the globe and is one of the continuing social media crazes of the internet today. What this fresh app brings is a new flavor to this trend. By focusing on anonymity and ensuring a positive language in the questions made by the users, the TBH app hopes to provide positivity, promote social awareness, and build a community without undermining privacy and security of the users. The app works by allowing you to create and answer funny questions about your friends. Every time a friend picks your name, you get to earn gems which you can use to unlock and answer more questions. Using the app is simple. First, you need to grant it access to your contact list and location and pick the name of your college or high school. Then, TBH provides you recommendations for people to add coming from your contact list and the school you attended. Once you have added friends, you get to play a 10-question game which lets you pick one of the four friends listed as an answer to whimsical questions like who would you want to be stranded on an island, who would become the next president, and many other funny and quirky prompts. As a TBH user, you can also submit question ideas along with an emoji of your choice through the app. The TBH team screens submitted questions and once a question is approved, the user earns trophies for the submission. While the app is in its second month as of October 2017, it is now one of the top downloaded apps on iTunes with over 5 million users. This brought Facebook to purchase TBH from Midnights Lab LLC. The app is currently available only for iOS so you need an Apple device to use it.

Snapchat is a visual storytelling app, allowing you to 'snap' moments in time by photo or short video. Moments you share with friends are only temporary, as they disappear after a short time. You can also chat within the app among friends with text, stickers, and more. Stories is another core feature of Snapchat. This allows you to watch a series of snaps together to tell a story of a moment. The most used parts of Snapchat is individual snaps and stories. Discover allows you to view ad-supported content from major publishers on the service. Discover includes content from publications like BuzzFeed, CNN, ESPN, and more. Friends can be added to your list by searching for their phone number or by scanning a Snapchat QR code. Once a friend is in your list, you can send them private snaps, messages, and voice notes. In July 2014, Snapchat added a Geofilter option. This option allows users to add graphical overlays to their snaps. Geofilters might be for cities, events, or a tourist attraction. Snapchat users are encouraged to design and submit their own Geofilters. The feature, Lens, is an extension to snaps. When you long press on a face when taking a snap, Lens is activated. Using face recognition technology, you can apply morphs and effects to a face within the snap. It is these types of effects, which rotate on a regular basis, that gain popularity among Snapchat users.

Candy Crush Saga takes you to an adventure filled sweet surprises. It’s a match-three puzzle adventure game that promises an exciting gameplay experience. Candy Crush Saga comes with hundreds of exciting levels in three tasty ways of playing: timed levels, target score, and dropdown and order mode. First released on April 12, 2012, for Facebook by the tech company King, the app has evolved and embraced other platforms including Android, iOS, and Windows Mobile. The developers of the app say that Candy Crush Saga is a game that keeps getting sweeter the longer you play. The app’s exciting features include bonuses like Spin the Daily Booster Wheel; Dream World which unlocks at level 50; new levels in the Candy Kingdom added every two weeks; and tasty candies, color bombs and an assortment of magical boosters. Candy Crush Saga is one of the first apps to utilize the freemium model successfully. Under this setup, all game levels are playable without spending money, but in-app purchases are offered for special boosters that could help clear the board. In August of 2014, it was reported that more than 93 million people were hooked to Candy Crush Saga which generated $493 million in revenue over a period of three months.